Major Streaming Services Face Stricter Oversight in the UK

Netflix, Disney+, and other major streaming services are gearing up to face tougher regulations in the UK, and here’s what you need to know. If these platforms have more than 500,000 UK viewers on average each month, they’ll be classified as “Tier 1” services, putting them under similar scrutiny as traditional broadcasters like the BBC and ITV, overseen by media watchdog Ofcom.

Public broadcaster-led streaming services, such as ITVX and Channel 4, will also need to follow these new regulations. BBC iPlayer is currently exempt since it falls under the Broadcasting Code. However, the UK government plans to update the BBC Framework Agreement to bring iPlayer in line with platforms like Netflix.

The reason behind these changes is to keep up with how people are consuming TV content these days. A large majority of folks are using on-demand services while still watching live TV, showcasing a significant shift in viewing habits. And it’s no surprise, with about two-thirds of UK households subscribed to services like Netflix, Prime Video, and Disney+.

These regulations will impact platforms like Netflix, Disney+, and Prime Video, among others, by enforcing accuracy, impartiality, and protecting viewers from harmful content. Ofcom will handle complaints from viewers and investigate any potential breaches of the VOD standards code. If found guilty, penalties can include fines of up to £250,000 ($337,000) or a percentage of the platform’s revenue.

A public consultation process will play a role in defining the VOD standards code, allowing both the public and streaming services to provide input on what the rules should look like. Some platforms are already expected to adhere to this code, reflecting the increased focus on standards in the industry.

Furthermore, an accessibility code will be introduced to make streaming services more inclusive. Tier 1 platforms will have to ensure that a significant portion of their content is subtitled, audio described, and signed, to accommodate people with sight or hearing impairments. This initiative reflects the UK government’s commitment to ensuring everyone has access to the wide array of content provided by video-on-demand platforms.

These regulations fall under the Media Act 2024, with key platforms like Prime Video, Disney+, and others already subject to such rules in the UK. However, due to its European base in the Netherlands, Netflix is currently under the oversight of Dutch media regulators. These changes aim to create a level playing field and ensure that viewers of all backgrounds can benefit from the content available on various streaming services.