Car Enthusiast Streaming Service Launching in 2026

An exciting new streaming service called Driven is set to launch in early 2026, catering specifically to automotive enthusiasts. The platform is backed by a team of industry veterans, including producer Michael George, “Top Gear USA” host Tanner Foust, and “Gran Turismo” actor Emelia Hartford.

Fans of cars will have access to a wide range of content on Driven, from original series and master classes to curated content from popular creators. The platform will also feature community-building tools, such as forums, to encourage interaction and engagement among users.

What sets Driven apart is its focus on representing passionate, niche audiences and creators in a more meaningful way. The streaming-meets-community model offers both established and aspiring creators the opportunity to co-own their content and potentially debut it exclusively on Driven.

Excitingly, Driven will kick off its Beta testing in the first quarter of 2026, inviting 10,000 users to explore the platform through iOS, Android, desktop, and connected TVs. A public launch is expected in the second quarter, starting as an ad-supported model with the possibility of becoming a paid service in the future. Stay tuned for more updates on this innovative new platform for car enthusiasts!