Hulu and Fubo to Launch Combined Live Streaming Service

Hulu + Live TV and Fubo are teaming up to create a powerhouse live TV streaming service that will bring together the best of both platforms for around 6 million subscribers in North America. This exciting merger will make them the sixth largest pay TV provider in the US, offering viewers a wide range of live sports events and entertainment programming.

Disney will have a 70% stake in this newly merged business, with Fubo shareholders owning the remaining 30%. This collaboration stems from a previous dispute involving Fubo suing over anticompetitive practices, ultimately leading to a fruitful partnership between the two streaming giants.

With over 55,000 live events in their sports portfolio, this new service will certainly be a game-changer in the live TV streaming landscape. It couldn’t have come at a better time, especially with YouTube TV facing potential disruptions from the loss of Disney-owned sports channels.

For marketers, this merger opens up a world of opportunities to reach a growing subscriber base and sports-focused audiences. By combining Hulu + Live TV’s established viewership with Fubo’s innovative ad formats, brands can target specific niches and engage with audiences in new and exciting ways.

Fubo’s biddable pause ads, for example, have shown a 33% increase in brand engagement. With this merger, we can expect to see even more innovative ad formats and opportunities for brands to connect with viewers in a meaningful way. It’s a win-win for both subscribers and marketers alike.