NBA Tip-Off: Amazon Prime Video Introduces State-of-the-Art Studio and Mobile Units Worldwide

Tonight marks a special occasion for Amazon Prime Video as they debut their cutting-edge studio and mobile units for live sports production. The streamer is stepping up its game with a brand-new studio in Los Angeles, two state-of-the-art mobile units on the East and West Coast, and a globally distributed production ecosystem to bring NBA action to fans around the world.

Jared Stacy, VP/head of worldwide live sports production at Prime Video, emphasizes the importance of providing top-notch resources for an entertaining and insightful presentation to fans. With a new studio and mobile units in place, Prime Video is ready to offer NBA fans a high-quality viewing experience.

The NBA on Prime studio, located at the Amazon MGM Studios lot in Culver City, features an LED regulation half court surrounded by ultra-high-resolution LED walls to create an immersive experience for viewers. The studio boasts cutting-edge technology, including a 1080p HDR LED regulation half court and hoop, the largest of its kind in America. This technology allows analysts to break down plays and provide in-depth analysis for viewers.

Prime Video’s team, led by Stacy and director David Faller, worked tirelessly to bring the new studio to life. With the help of design experts like Andre Durette from Jack Morton Worldwide, the studio was designed to be comfortable, inviting, and equipped with the latest technology. The goal was to create a space that not only showcases advanced tech but also provides a good hangout spot for NBA fans.

In addition to the studio, Prime Video has invested in two new mobile units, Bird and Magic, to cover NBA games on the East and West Coast. These mobile units, equipped with top-of-the-line cameras and equipment, ensure that fans get the best possible viewing experience no matter where they are watching from.

With production-control rooms in London to support international broadcasts in over 220 countries and 12 languages, Prime Video is taking its NBA coverage to a global level. The team’s dedication to seamless remote game productions, studio shows, and international broadcasts is evident in the elaborate setup that has been put in place.

Overall, Prime Video’s new studio, mobile units, and production ecosystem represent a significant step forward in the world of live sports production. With a focus on quality, innovation, and fan experience, Prime Video is poised to bring NBA action to audiences around the world in a whole new way.