HBO Max subscription price increase: Compare plan rates and effective date

HBO Max is making some changes to its subscription prices in the United States, with new rates taking effect immediately for new subscribers and existing customers seeing the changes starting on November 20. This marks the second price increase in less than 18 months as streaming services navigate higher content costs and slower subscriber growth.

What does this mean for you? Well, HBO Max’s ad-supported Basic plan will now cost $10.99 per month, up $1 from the previous price. The Standard plan is increasing by $1.50 to $18.49, and the Premium tier, offering higher video quality and more simultaneous streams, is jumping by $2 to $22.99.

For fans of HBO Max’s premium content library, which includes popular shows like ‘Succession’, “Game of Thrones” and its spin-offs, the Emmy-winning “The Pitt”, and DC comics-based “Peacemaker”, these changes might be a factor to consider.

David Zaslav, CEO of Warner Bros. Discovery, has emphasized the company’s commitment to quality programming, stating that HBO Max has been underpriced. This move comes as part of a broader industry trend, with major streaming platforms like Disney+, Apple TV+, and Netflix also adjusting their prices recently.

So, if you’re a fan of HBO Max or considering subscribing, be aware of these changes in pricing. Whether you’re drawn in by the latest binge-worthy series or the promise of high-quality content, the decision about whether to stay or start your subscription is ultimately up to you.