Warner Bros. Discovery Stock Surges on HBO Max Price Increase and Corporate Announcement

Get ready, HBO Max subscribers—your monthly bill is about to go up. New customers will see the price increase starting today, but existing subscribers have a bit of a grace period before the hike takes effect on November 20th.

The Basic plan will now cost $10.99 per month, the Standard plan will go up to $18.49 per month, and the Premium plan will be $22.99 per month. With over 125.7 million paying subscribers, that’s a significant amount of money on the line. CEO David Zaslav has even mentioned that he thinks HBO Max is currently underpriced, which could explain the sudden increase right before Warner Bros. puts itself up for sale.

Speaking of which, Warner Bros. Discovery officially announced that it is open to offers for the whole company. After rejecting an initial bid from Paramount Skydance, Warner is now looking at other potential buyers. There are already companies showing interest, with Paramount Skydance likely to make another offer in the near future.

Analysts on Wall Street have a Moderate Buy consensus rating on WBD stock, with six Buys and 11 Holds in the past three months. Even though the share price has jumped by 143.29% in the last year, the average price target of $18.77 per share suggests a potential downside risk of 7.95%.

It’s a big day for Warner Bros. Discovery, with changes in pricing for HBO Max and the company possibly on the cusp of a major acquisition. Stay tuned for more updates as the situation unfolds.