ITVX Premium Launches on Prime Video UK as Add-On Subscription

Prime Video customers in the UK now have a new option to enhance their streaming experience. ITVX Premium has launched as an add-on subscription for £5.99/month, giving users access to a wide selection of shows without ads. This means you can enjoy ITVX’s lineup of content from channels like ITV 1, ITV 2, ITV 3, ITV 4, and ITV Quiz all in one convenient app on Prime Video.

By partnering with ITVX, Prime Video continues to solidify its position as a go-to destination for entertainment in the UK. This collaboration allows customers to customize their streaming experience with a one-stop billing relationship across various devices. ITVX Premium offers a range of titles covering drama, entertainment, reality shows, and more, including favorites like Love Island, Cold Water, Frauds, and I’m A Celebrity… Get Me Out Of Here!

Subscribers to ITVX Premium can watch new episodes and live sports as they premiere on ITVX with ads, or catch up on-demand without ads after the initial airing. Siena Pakington, Country Manager at Prime Video UK, expressed excitement about expanding their programming collection with ITVX Premium. Akhila Khanna, Director of Distribution at ITV, shared their enthusiasm for providing an ad-free subscription experience to Prime Video customers through ITVX Premium.

With ITVX Premium joining Prime Video’s lineup of add-on subscription partners, viewers in the UK have access to a growing selection of content, including Amazon MGM Originals and blockbuster movies available for rent or purchase. No need for extra apps – simply subscribe to ITVX Premium through Prime Video and enjoy a seamless streaming experience.