UEFA Aims for $5.9 Billion Annually as Netflix, Disney, and Amazon Compete for 2027 Rights

UEFA is shaking things up in the world of sports broadcasting, with reports indicating that streaming giants like Netflix, Disney, and Amazon are gearing up to bid for exclusive global rights to one Champions League match per round starting in 2027. This new “global first-pick” package is projected to bring in a whopping $5.9 billion (£4.3 billion) per season.

It’s a big move for UEFA, as they look to capitalize on the ever-growing popularity of streaming services and secure a significant revenue stream for the league. This change could potentially revolutionize how fans around the world tune in to watch their favorite teams compete in the prestigious Champions League.

With these major players in the streaming industry joining the bidding war, the landscape of sports broadcasting is set to undergo a major transformation. As fans, we can expect to see some exciting developments in how we consume sports content in the coming years. Stay tuned for more updates as the situation continues to unfold.