NBA on NBC Set to Return on October 21: Executives Share Vision

In just two weeks, NBA fans will be treated to a blast from the past as NBC Sports kicks off its return to NBA coverage with Coast 2 Coast Tuesday. Get ready to enjoy a season full of Tuesday-night doubleheaders on NBC Sports and Peacock, as nearly 100 games will be delivered straight to your screens during the regular season. And don’t worry about missing out – you can catch all the action exclusively on Peacock on Monday nights and, starting February 1st, on Sunday nights (with a short break for the Winter Olympics and NBA All-Star Game) on NBC and Peacock.

For those who remember the glory days of the NBA on NBC, this revival is sure to bring back some nostalgic memories. The brand may have ended back in 2002, but it’s back now in a media landscape that’s more dynamic than ever. The team at NBC Sports is excited to bring back this iconic brand and offer fans a fresh take on NBA coverage.

At a recent press conference, NBC Sports President Rick Cordella shared his enthusiasm for this new venture, calling it an enormous investment for the company. With a diverse audience and a lineup of new advertisers jumping on board, the NBA on NBC is set to be a game-changer this season.

Executive Producer/President of Production at NBC Sports, Sam Flood, reflected on the advancements in technology since the last time NBC had NBA rights, comparing it to a leap from Apollo 1 to a spaceship. With Studio One serving as the epicenter of these advancements, the stage is set for a groundbreaking season of NBA coverage.

Thanks to cutting-edge production gear, all games will be broadcast in stunning 1080p HDR. And let’s not forget about the Peacock app, which will offer fans a whole new way to experience the NBA. Chief Product Officer at NBCUniversal Media Group, Jim Denney, highlighted the work that went into ensuring the app is not just reliable but also packed with new features to enhance the viewing experience.

One exciting feature for the 23 games exclusively on Peacock is “On the Bench,” where analysts Robbie Hummel and Austin Rivers will be stationed next to each bench, offering a unique perspective on the game. And that’s not all – fans can look forward to additional digital experiences like “Courtside Live,” “Peacock Performance View,” and “Peacock ScoreCard” as the season progresses.

With a focus on making every game exciting and engaging, NBC Sports is gearing up for a memorable season of NBA coverage. So mark your calendars and get ready to experience the NBA like never before on NBC and Peacock.