Streaming Success: Small Businesses in the Digital Age of Influence

On Wednesday, September 17, 2025, the Committee on Small Business held a hearing titled “Streaming Success: Small Businesses in the Age of Digital Influence.” The hearing focused on the impact of digital streaming on small businesses and how they can leverage this technology to succeed in the digital age.

During the hearing, several key points were discussed. One of the main takeaways was the importance of small businesses embracing digital streaming platforms to reach a wider audience. With the rise of streaming services like Netflix, Hulu, and Amazon Prime Video, small businesses have a unique opportunity to showcase their products and services to a global audience.

Additionally, the hearing highlighted the need for small businesses to adapt to changing consumer behavior. With more and more people turning to streaming services for entertainment, small businesses must find creative ways to engage with customers through these platforms. This could include creating original content, sponsoring streams, or partnering with influencers to promote their products.

Overall, the hearing emphasized the importance of small businesses embracing digital streaming as a way to stay relevant and competitive in today’s digital landscape. By leveraging the power of streaming platforms, small businesses can reach new customers and grow their business in exciting new ways.