Synamedia Forensic Watermarking Chosen for Premium Direct-to-Consumer Streaming Service

Synamedia recently announced that Pathé, a well-known figure in the film industry, has opted for Synamedia ContentArmor forensic watermarking to safeguard premium content on its direct-to-consumer (D2C) streaming service, Pathé Home. With the help of ContentArmor, Pathé will be able to detect the source of leaks and take necessary actions to protect its investment in thousands of movies, including those in stunning 4K ultra-high definition (UHD), across all devices while adhering to content owner agreements.

Pathé selected ContentArmor because it is trusted by Hollywood studios and offers the integration flexibility and cost efficiency that Pathé was looking for. Unlike other solutions that require multiple encodings to insert the watermark, ContentArmor encodes the content just once, making the process simpler and more cost-effective. Additionally, being a server-side solution, it upholds the highest security standards for session-based watermarking, ensuring robust protection for Pathé’s assets.

Pathé Home is a Transactional VOD (TVOD) service that allows consumers in France to purchase or rent thousands of movies from European and international studios without the need for subscriptions or dealing with advertisements.

Ivar van der Burg, Pathé’s Head of Platform & Video, expressed, “After exploring the available watermarking options, we decided to collaborate with Synamedia because ContentArmor guarantees that we maintain the high video quality our users expect, while keeping encoding costs in check. Protecting our partners’ content is paramount for Pathé, and with ContentArmor, we can embed invisible watermarks in our content, pinpoint unauthorized user accounts and malicious activities, and respond accordingly.”

Alain Durand, Senior Director at Synamedia, said, “There is a rising demand for forensic watermarking, driven by Hollywood studios seeking reliable ways to safeguard the value of their assets. We are excited to join forces with Pathé Home, a pioneer in the movie industry for over a century, to help enhance the premium streaming experience for their viewers.”

These developments mark an important milestone for Pathé Home and demonstrate their commitment to protecting premium content for their audience.