Apple TV+ Price Increased to $12.99/Month: How to Secure a Lower Rate

Apple TV+ is making headlines with its whopping 27 Emmy nominations for Severance! But along with all this excitement comes a slight increase in the streaming service’s price—from $9.99 to $12.99 per month. If you’re already a subscriber, don’t worry, the price hike won’t kick in until 30 days after your next renewal date. And this change isn’t just for US customers; some international markets will also be affected.

Now, you might be thinking, “How can I avoid this price hike?” Well, here’s some good news for you: if you switch to the annual subscription plan, priced at $99.99 per year, you can save about $56. Just head over to your Settings, click on your account, go to Subscriptions, and select the annual plan. It’s as easy as that!

And don’t forget about Apple One, which bundles Apple TV+ with other cloud services like Apple Music, Apple Arcade, and iCloud storage. The prices for Apple One aren’t changing, so you can still enjoy all these services for $19.95 per month for the individual plan, or $37.95 per month for the Premier plan, which includes additional services like Apple News and Fitness+.

Now, you might be wondering why Apple decided to increase the price. Well, the company claims it’s all about the expanding catalog of high-quality content. With shows like Severance, The Studio, Shrinking, Slow Horses, and Presumed Innocent garnering Emmy nominations, Apple TV+ is just getting started.

Looking ahead, there’s more exciting content on the way, including season four of The Morning Show on Sept. 17 and season five of Slow Horses on Sept. 24. Plus, Pluribus from Breaking Bad creator Vince Gilligan is set to debut on Nov. 7. While you may have to wait a bit longer for Severance season three, there’s plenty to look forward to in the meantime.

So, while the price increase might come as a surprise, Apple TV+ is clearly aiming to offer a premium streaming experience with its ever-growing lineup of exclusive content. And if you’re worried about your budget, remember that there are still free, ad-supported streaming services out there to enjoy!