Streaming Ratings: Bluey Reigns as Top Original in Early 2025, Squid Game Leads

Bluey is holding onto its spot as the most watched show so far in 2025, a title it also claimed in 2024. Kids can’t get enough of Bluey, making it a favorite on U.S. streaming platforms in the first half of the year. According to Nielsen, the show has clocked in an impressive 25.06 billion minutes of viewing time in 2025, keeping in line with last year’s total of 55.62 billion minutes. Bluey has been a consistent presence in Nielsen’s streaming ratings for 143 weeks straight, starting from October 2022.

Library series dominate the top 10 rankings, with Netflix’s Squid Game being the only original series to make the cut. Squid Game holds the ninth spot with 15.07 billion viewing minutes, mainly attributed to the second season that premiered in late December 2024. The third and final season premiered on June 27, just before the end of Nielsen’s reporting period for June. Other series in the top five, following Bluey, include Grey’s Anatomy, NCIS, Family Guy, and Bob’s Burgers.

Bluey, with a total of 154 episodes, has the smallest library among the top five, while Grey’s Anatomy, NCIS, and Family Guy boast more than 40 episodes each. It looks like Bluey isn’t giving up its crown as the most streamed show anytime soon!