HBO Max Extends Market Reach

HBO Max is gearing up to expand its reach to nearly 100 markets next month with a direct-to-consumer launch in a dozen European countries. These countries include Albania, Armenia, Cyprus, Estonia, Georgia, Iceland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Malta, and Tajikistan. The CEO and president of global streaming and games at Warner Bros. Discovery, JB Perrette, expressed excitement about this development, highlighting the growing momentum for the service.

Furthermore, HBO Max will be unveiling its standard and premium plans in these territories come July. This move is part of the platform’s ongoing global expansion efforts to establish itself as a destination for top-notch entertainment. In the pipeline are plans to launch in Germany, Italy, and the U.K. early next year.

HBO Max’s upcoming direct-to-consumer debut in these European markets marks a significant stride towards becoming a worldwide entertainment hub. Stay tuned for more updates on HBO Max’s continued expansion and the latest developments in the streaming landscape.