Netflix to Launch TikTok-Style Feed on Mobile App

Netflix is jumping on the vertical video bandwagon with a new TikTok-style feed coming soon to its mobile app. According to a recent blog post, the test is set to launch in the upcoming weeks.

In this new feature, you’ll be able to swipe through short video clips to discover your next favorite show or movie. From there, you can jump straight into watching, save it for later, or share it with a friend. The controls are conveniently located in the bottom-right corner of the screen, just like on TikTok.

Chief Product Officer Eunice Kim shared that the inspiration behind this new feed comes from the ease of browsing on social media apps. Netflix members appreciate browsing through clips and trailers to find their next binge-worthy obsession.

While this isn’t Netflix’s first foray into a TikTok-style feed (think “Fast Laughs” and “Kids Clips”), this new test is promising to be much broader in scope. Additionally, Netflix announced a revamped design for its TV app that is set to roll out soon.

So get ready to swipe and discover new content in a whole new way on Netflix’s mobile app. Exciting times ahead for all the streaming entertainment enthusiasts out there!