iHeartMedia expands advertising partnership with Amazon Ads in audio and video inventory

iHeartMedia has some exciting news to share! They have just announced an expanded advertising partnership with Amazon Ads, which means more opportunities for advertisers to connect with audiences across various platforms. This partnership allows iHeartMedia to serve as a local reseller of Amazon’s audio and video inventory, including popular platforms like Prime Video, Twitch, Amazon Music, Fire TV, and Alexa.

But that’s not all – iHeartMedia customers can now take advantage of Amazon DSP, which includes real shopping, browsing, and streaming signals. By incorporating these signals into iHeartMedia’s premium inventory, advertisers can access valuable insights to improve the relevance and performance of their campaigns. This collaboration aims to create a more seamless and data-informed way for brands to reach their target audiences effectively.

Lisa Coffey, Chief Business Officer for iHeartMedia, shared, “Advertisers are looking for media solutions that combine scale, intelligence, and simplicity across channels. By joining forces with Amazon Ads, we’re providing brands with the tools to create more effective campaigns that resonate with consumers across different platforms.”

Jenn Donohue, Head of Local Ad Sales at Amazon Ads, added, “This expanded partnership with iHeartMedia will give brands new opportunities to connect with consumers on various screens and speakers, with greater relevance and measurable outcomes. Together, we’re making it easier for advertisers to launch campaigns across premium audio and streaming environments.”

This collaboration offers advertisers a streamlined approach to activating campaigns across Amazon Ads’ audio and video inventory, while also tapping into iHeartMedia’s creative production, strategic sales consultation, and integrated marketing capabilities. This means more opportunities for brands to engage with audiences in meaningful ways.

Overall, this partnership between iHeartMedia and Amazon Ads is an exciting development in the world of advertising, offering brands new ways to connect with consumers across different platforms.