Warner Bros. Discovery New Ad Sales Chiefs aim to boost upfront with top-notch IP

Warner Bros. Discovery is gearing up for their upcoming upfront presentation with new leadership at the helm of their ad sales division. Ryan Gould and Robert “Bobby” Voltaggio were appointed as co-presidents of advertising in February and will be leading the charge when they take the stage next week at Madison Square Garden. This will be their debut presentation to clients, and they are focused on delivering a message of modernity and uniqueness while staying true to their legacy and strengths.

Gould shared, “I don’t think we’re going to stray too far off of our legacy and our strength. But I do think that we’re going to articulate and prove that we’re a modern media organization and we’re truly like no other. We haven’t lost sight of the fact that this is a business presentation, and people want to come out of it and they want to understand, what can they buy? How do they buy it? And what does it mean for them? I think that some of these presentations have gotten a little bit too aspirational. We definitely want them to be actionable.”

Warner Bros. Discovery boasts a robust lineup of assets, including the Max streaming service, Warner Bros. Film studio, and a portfolio of linear cable TV channels like TBS, TNT, CNN, Discovery, and HGTV. Their focus on offering the best in class intellectual property positions them as a powerhouse in the entertainment industry.