AGF Integrates Amazon Prime Video into German National Audience Measurement

award-winning Amazon Originals, blockbuster films, and popular series. Thanks to this integration, advertisers and media planners will gain access to independently measured data at title and format level, enabling deeper analysis and new strategic planning opportunities.

The inclusion of Prime Video data in AGF’s Reach Planner marks a significant improvement in audience measurement, allowing for a more detailed analysis of content types such as series, films, and advertising. This new methodology combines AGF panel data with S2S data from Prime Video to provide a comprehensive and accurate measurement system.

According to Kerstin Niederauer-Kopf, CEO of AGF Videoforschung, the integration of Prime Video into AGF’s measurement framework is a major achievement that showcases global platforms’ willingness to participate in local market conditions. This collaboration signifies a strong commitment to trust, cooperation, and standardization in audience measurement.

Nils Gräf, Managing Director of Amazon Ads Deutschland, expressed his excitement about the integration, highlighting the premium content available on Prime Video, including Amazon Originals and blockbuster films. With this new integration, advertisers and media planners can access detailed data for strategic planning and analysis at a granular level.

In conclusion, the integration of Prime Video into AGF’s audience measurement system represents a significant milestone in cross-media standardization. This collaboration between AGF Videoforschung, Amazon, and Nielsen sets a new benchmark for audience measurement, providing valuable insights for advertisers and media planners.