Gracenote Study: Prime Video, Disney+, Netflix Dominate 92% of Sports-Themed Content

Recent data from Nielsen’s Gracenote Data Hub shows that Prime Video, Disney+, Netflix, Apple TV+, and Paramount+ collectively increased their unique TV, movie, and sports titles by 5% between February and May. Within this increase, sports content grew by 7.8%, outpacing movie and TV content expansion. The analysis found that Prime Video, Disney+, and Netflix provide 92% of the sports programming available on these streaming services, including live games, news, highlight shows, and documentaries.

Netflix stood out with an 18.2% growth rate, followed by Apple TV+ (3.7%), Prime Video (3.2%), Disney+ (1.6%), and Paramount+ (1%). Netflix now holds 20.1% of all available TV shows, movies, and sports programs across major streaming platforms, up from the previous quarter’s 17.9%. TV programs saw a 6.9% increase, while movies expanded by 4% on these platforms.

Bill Michels, the chief product officer at Gracenote, emphasized the continuous rise in content volume among SVOD services and the evolving landscape of content delivery methods. As streaming offerings change, effective content discovery remains key to helping viewers find the entertainment they love and maximize the value of each platform’s assets.