Telemundo and Peacock Benefit from World Cup Viewership, Breaking TV Ratings Records

Telemundo’s coverage of the World Cup has been a huge hit, breaking records left and right. Miguel Lorenzo, a bigwig at NBCUniversal Telemundo Enterprises, can’t stop talking about two days, in particular, that really made a splash.

First, the July 5th game where Mexico got knocked out by England was a game-changer—it drew a whopping 23.2 million viewers, making it the most-watched Spanish-language telecast ever in the U.S. over the July 4th weekend. The excitement didn’t stop there—the June 30th match where Mexico took down Ecuador also pulled in a huge audience of 18.9 million viewers. And even the July 6th game, where the U.S. Men’s National Team lost to Belgium, didn’t disappoint with 7 million viewers tuning in.

Not to be outdone, today’s England-Norway game at 5 p.m. ET is expected to be a massive crowd-puller for Fox Sports, the English-language home of the games, as well as for Telemundo and Peacock. It’s going to be a day for the books!

In addition to these viewing records, the World Cup has been a bonanza for advertising and sponsorships, setting a new record for Telemundo, Peacock, and its sister cable channel Universo. These deals are major milestones for Spanish-language media.