Prime Video NBA Coverage to Include Interactive Broadcast Features

When the NBA hits Prime Video screens in a few weeks, it’s not just another game on a new platform. The streaming giant is pulling out all the stops with a suite of interactive features and AI-powered tools to give fans a front-row seat like never before.

From live stat overlays to personalized bet tracking, customizable multiview options, live shopping opportunities, and catch-up highlight packages, Prime Video is going all-in on enhancing the NBA viewing experience.

In the words of Jay Marine, Head of Prime Video U.S., Global Sports & Advertising, “Since Day 1, we’ve challenged ourselves to invent features that heighten, customize, and add storytelling elements for fans within the live sports experience.” And with this new NBA partnership, they’re taking things to a whole new level.

So, what can fans expect when they tune in to the NBA on Prime Video? For starters, all the action will be delivered in native 1080p High Dynamic Range (HDR) with 5.1 surround sound. The coverage is powered by Amazon Web Services (AWS) technology, ensuring ultra-low-latency streaming and synchronization across devices. Plus, the stream speed rivals traditional TV broadcasts, if not faster.

But the real game-changer is the customizable Multiview feature. Forget about being stuck with pre-set game combinations – Prime Video lets you design your own layout. Choose which matchups to follow, prioritize one game on the main screen, and resize supporting feeds on the fly. It’s like having your own personal control room.

Artificial intelligence plays a key role too. The “Key Moments” feature automatically highlights pivotal plays in real-time, from jaw-dropping dunks to game-changing threes. And if you miss the start, “Rapid Recap” creates a personalized highlight reel in under two minutes, seamlessly bringing you up to speed.

Live game environment gets an upgrade with live stat overlays, keeping fans in the loop with box scores and advanced analytics without missing a beat. But that’s not all – “Shop the Game” brings Amazon’s e-commerce power to the stream, letting you browse NBA merchandise and gameday gear without ever leaving the action.

For fans looking to add a bit of excitement, Prime Video is introducing a personalized bet tracking experience in partnership with FanDuel. Link your account, and you can keep tabs on your active wagers and outcomes directly in the broadcast. An “Odds View” mode adds live lines, props, and probabilities for those diving deep into the betting scene. And rest assured, all betting features are optional and built around responsible gaming principles.

With these interactive broadcast features, Prime Video is set to transform how fans experience and engage with the NBA on their screens. So get ready to immerse yourself in the game like never before when the NBA tips off on Prime Video soon.