Apple TV+ Increases Price to $12.99

Apple TV+ subscribers might notice a change in their monthly bill soon, as Apple has announced a price increase for the streaming service. Starting soon, the monthly subscription fee will go up to $12.99 from the current $9.99, according to a report from Variety.

The reason behind the price hike? Apple points to the fact that they’ve been busy rolling out a slew of new shows and movies for viewers to enjoy. Unlike some of its competitors, like Netflix or Disney, Apple TV+ doesn’t offer an ad-supported tier, which could contribute to the need for a higher subscription fee.

It’s worth noting that Apple TV+ is reportedly operating at a loss, with the service losing more than $1 billion yearly. Despite this, Apple seems determined to continue investing in new content for its users, hoping to keep them engaged and entertained. So, if you’re a fan of Apple TV+, be prepared for a slightly higher bill but also stay tuned for more exciting shows and movies to come in the future.