Collaboration with Disney+: Endless Entertainment Offer for D/OOH

Du in Dubai is stepping up its game with a new campaign that’s impossible to ignore, teaming up with Disney+ to offer a full year of free streaming of your favorite shows and movies. Rolled out in July, this campaign is a standout in both the telecommunications and entertainment industries. With wall wrappings, digital screens, hoardings, mega coms, and bridge billboards all over the city, Du’s presence is hard to miss. This campaign follows a previous one in July that focused on discounted power plans, proving that Du knows how to combine connectivity and value in a visually appealing way. The visuals of Du’s latest campaign are captivating, with bold blue and purple colors that are associated with trust, imagination, and innovation. The key tagline of the campaign, “12 months on us,” along with the message, “On select du Home and Power Plans,” are prominently featured. The visuals highlight popular shows like the Turkish drama Reminder and the American series Daredevil, enticing viewers with a range of content. By partnering with Disney+, Du isn’t just offering a telecom plan, but a year of entertainment and connection. This campaign invites viewers to imagine what a year of free entertainment could look like, appealing to their love of content and connection. To learn more about D/OOH campaigns, visit INSITEOPEDIA.