Netflix, Disney Plus, and Prime Video Dominate 92% of Streaming Sports Content

Good news for sports fans! According to a recent analysis from Nielsen’s Gracenote, Netflix, Disney+, and Prime Video are dominating the world of streaming sports programming, accounting for a whopping 92% of available content. Not only that, but overall TV, movie, and sports programming across these three platforms, as well as Apple TV+ and Paramount+, have seen a solid 5% growth in the second quarter of 2025. Sports programming, in particular, has seen a significant 7.8% increase.

Let’s break it down further. Netflix now boasts 20.1% of TV shows, movies, and sports programs available on major streaming services, up from 17.9% in the previous quarter. Impressive numbers, right? When we look at individual services, Netflix has seen a remarkable 18.2% increase in total available content, with sports up 22.1%, TV shows up 21.9%, and movies up 16.1%.

Apple TV+ has also seen growth, with a 3.7% increase in total share, fueled by a 25% rise in sports programming. Prime Video’s content grew by 3.2%, with sports programming increasing by 5%, while Disney+ saw a 1.6% overall increase, driven by a 4.1% rise in sports content. Paramount+ had a 1% increase in available content, although sports programming saw a slight dip.

“In the big picture for SVOD, overall content volume continues to rise but the CTV apps making this content available continually shift,” said Gracenote chief product officer Bill Michels. So, whether you’re into TV shows, movies, or sports, these streaming platforms have something for everyone. With effective content discovery, streamers can connect viewers to the entertainment they’ll enjoy most, ensuring that you get the most out of each platform’s catalog. Exciting times for streaming sports entertainment!