Major streaming platforms dominate 92% of sports programs

Leading streaming services like Netflix, Amazon Prime Video, Apple TV+, Disney+, and Paramount+ have been steadily expanding their TV, movie, and sports offerings. According to Gracenote, a Nielsen company, these platforms collectively added about 4,500 new titles, representing a 5% increase in available content from February to May.

Among these services, Netflix saw the most significant growth in content, with an 18.2% increase in its catalog during the second quarter. Apple TV+ followed with a 3.7% growth rate, followed by Amazon Prime Video (3.2%), Disney+ (1.6%), and Paramount+ (1%).

When it comes to sports content specifically, the top five streaming platforms experienced a 7.8% increase in Q2. This growth rate outpaced both movies and TV shows. Amazon Prime Video, Disney+, and Netflix emerged as the key players in sports programming, offering a wide range of live games, news, highlights, and documentaries.

Overall, TV programs saw a 6.9% increase across all platforms, while movies went up by 4%. As Bill Michels, Chief Product Officer at Gracenote, points out, effective content discovery plays a crucial role in helping viewers find the entertainment that resonates with them the most.

Gracenote’s Data Hub offers visualizations of SVOD content trends, including genre, mood, exclusivity, and country of origin insights. With data covering 35 languages and over 80 countries, the Data Hub is a valuable resource for video services, content owners, and advertisers looking to optimize their content strategies.

Gracenote, as the content data arm of Nielsen, provides metadata and content IDs to industry leaders, facilitating advanced content navigation and discovery. With a vast library of program metadata and sophisticated analytics, Gracenote helps individuals find and enjoy the content they love while empowering businesses to make informed decisions in a rapidly evolving streaming landscape.