What Elmo, Netflix and HBO Max tell us about the state of streaming – Los Angeles Times
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What Elmo, Netflix and HBO Max tell us about the state of streaming (Los Angeles Times photo illustration; Victoria Will / Associated Press) By Ryan FaughnderHollywood Inc. Senior Editor May 19, 2025 9:12 PM PT Share via Close extra sharing options Email Facebook X LinkedIn Threads Reddit WhatsApp Copy Link URL Copied! Print If you want to understand what’s going on in the streaming business, go find Elmo and Cookie Monster.Netflix’s recent deal to stream the upcoming season of “Sesame Street” is, on its own, a major step in the entertainment giant’s effort to become a go-to destination for preschooler programming. At the same time, it’s a useful way to understand one of the media industry’s other big stories of the last week — Warner Bros. Discovery’s re-rebranding of its streaming service back to HBO Max.First, the deal itself.Los Gatos, Calif.-based Netflix will begin streaming the beloved children’s show’s upcoming 56th season, along with 90 hours of older episodes, later this year. New “Sesame Street” episodes will continue to air in the U.S. on PBS’ stations and digital platforms, the nonprofit Sesame Workshop’s longtime TV partner (which could use a win amid Congress’ efforts to defund public broadcasting). Episodes will premiere the same day on PBS and Netflix. Advertisement The new season will be released in three batches, and will include some format changes and the return of popular segments such as “Elmo’s World” and “Cookie Monster’s Foodie Truck.” Episodes will now be built around one 11-minute story, reflecting the shorter attention spans of younger viewers. The partnership includes a new animated segment, “Tales from 123.” Additionally, Netflix will be able to develop “Sesame Street” video games.Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal for new episodes, citing a shift in corporate priorities during a period of harsh cost-cutting.HBO — and by extension, the streaming service known until recently as Max — had been the home of “Sesame Street” for years. The company then called Time Warner inked its deal with Sesame Workshop a decade ago, before AT&T or David Zaslav and his Discovery empire entered the picture. Advertisement Having Big Bird appear on the exclusive and adult-skewing “Game of Thrones” network never made much sense, but the deal was a lifeline for Sesame Workshop and kept the show alive, though it raised concerns among parent groups.After AT&T took over, WarnerMedia launched HBO Max, a much reviled rebranding that was meant to make room for more populist content, including “Friends” and “The Big Bang Theory.” It also allowed for more kids’ programming, such as shows from Cartoon Network and Hanna-Barbera, along with “Sesame Street.”Then came Zaslav, who stripped HBO from the streamer’s name entirely, leaving it as just Max. Part of the justification of the change was that the name HBO, while well known and respected among fancy people in New York and L.A., was a turnoff for Middle A
