How to Watch Netflix Without Getting Distracted

Netflix has a unique strategy for our phone-addicted world: second-screen shows. These shows are specifically designed for viewers who can’t tear their eyes away from their screens – not even for a second. And it turns out, this new way of watching TV might just be the next big thing.

I’ve spent a lot of time researching how Netflix creates content for European audiences, and it’s fascinating to see how they cater to our ever-distracted lives. Imagine watching a show while scrolling through TikTok or texting your friends – that’s the audience Netflix is targeting with their second-screen shows.

One of my sources, known as Eleven, revealed that Netflix executives give very clear instructions on how to make a second-screen show. They want the audience to understand what’s happening, even if they’re not looking at the screen. This means lots of voice-overs, repetitive plot points, and characters who tell you exactly how they feel – just in case you missed it.

But does this mean the end of high-quality TV? Not necessarily. Background viewing has always been around, from soap operas to reality TV. Sometimes we just want to relax and let the show wash over us. While complex storytelling still has its place, Netflix knows that most viewers are checking their phones while watching TV. So, they’re creating shows that fit right into this digital age.

This strategy isn’t new for Netflix. They’ve always been masters at understanding their audience’s viewing habits. By collecting data on what we watch and how we watch it, they can tailor their content to keep us hooked. So, the next time you find yourself glued to your screen, watching a show that’s more like background noise, remember – Netflix knows exactly what you want.