Streaming

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Jennifer Witz, the CEO of SiriusXM, is reshaping the satellite radio company for the streaming era. Under her leadership, SiriusXM has made significant investments in streaming technology and original content to stay competitive in the rapidly changing media landscape. Witz has recognized the shift towards streaming services and has made it a priority to adapt to this new reality. SiriusXM now offers a streaming option for subscribers, allowing them to access their favorite SiriusXM channels and exclusive content on their mobile devices and smart speakers. Additionally, Witz has focused on expanding SiriusXM’s original content offerings to attract a new generation of listeners. The company has launched exclusive podcasts, live events, and artist-curated channels to appeal to a younger audience who may not have grown up with traditional radio. Witz’s strategic vision and willingness to embrace change have positioned SiriusXM as a major player in the streaming era. With her leadership, the company is well-equipped to compete with digital streaming giants like Spotify and Apple Music while maintaining its loyal satellite radio subscriber base.

June 2, 2025

Have you been wondering what to watch on streaming platforms this month? Well, you're in luck because we've put together...

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