Paramount: 8 Essential Questions for the Streaming and Ad Giant

David Ellison is making big moves in the media and entertainment industry, with Paramount at the center of his ambitious plans. From securing live streaming rights for UFC events to pulling in big names like the Duffer Bros. and South Park creators, Paramount is clearly aiming high. The potential purchase of Bari Weiss’ Free Press and a revamp of CBS News show a commitment to expanding the company’s reach.

But where does this all lead from a streaming and advertising perspective? Paramount’s current streaming platform, Paramount+, could use some tech upgrades to compete with the big players like Netflix and YouTube. If the rumored acquisition of Warner Discovery goes through, there could be an opportunity to launch a new combined app that offers a wealth of content. The key will be attracting subscribers and keeping them engaged with a seamless user experience.

As the streaming landscape evolves, Paramount may need to consider how to incorporate Peacock into its strategy or create enticing bundle options. Advertising on the platform could also be a focus, with potential for partnerships to enhance targeting and maximize ad inventory. The inclusion of Pluto, a free ad-supported platform, could boost ad opportunities but may require careful integration to avoid confusion for consumers.

The buzz around a potential partnership with TikTok opens up exciting possibilities for Paramount. The short-form, mobile platform could bring fresh energy to the company and offer unique synergies in content creation and audience engagement. The challenge will be harnessing TikTok’s influence to enhance Paramount’s offerings and stay competitive in a rapidly changing market.

In the face of YouTube’s dominance and the rise of creator content, Paramount may need to explore new strategies to capture audience attention. Embracing user-generated content or investing in creator studios could be ways to connect with younger viewers and diversify content offerings. The future is uncertain, but with David Ellison at the helm, Paramount seems poised to make bold moves in the streaming and advertising space.