Amazon and Netflix Deal Creates CTV Dominance

Amazon has been making major moves in the streaming entertainment world, and they’ve been doing it under the radar. By partnering with big players like Roku, Disney, and most recently, Netflix, Amazon has quietly built up quite the CTV empire.

Their partnership with Roku allows Amazon to reach even more viewers through Roku’s platform. This means that Amazon’s content is more accessible to a wider audience, and viewers have more options when it comes to what they want to watch.

The deal with Disney is another game-changer for Amazon. It gives them access to a massive library of popular content, including Marvel movies, Pixar films, and beloved Disney classics. This partnership opens up a whole new world of entertainment for Amazon Prime Video subscribers.

And the most recent partnership with Netflix has the potential to shake up the streaming landscape even further. Amazon and Netflix will be working together on new projects, which could mean even more binge-worthy content for viewers to enjoy.

Amazon’s strategic partnerships with these major players show just how serious they are about dominating the streaming entertainment industry. With a growing list of partners and an ever-expanding library of content, Amazon is poised to remain a major player in the CTV space for the foreseeable future.