Netflix Teams Up with Amazon to Provide Advertising Opportunities – Media News Update

Netflix has some exciting news! They’ve announced a partnership with Amazon Ads that lets marketers buy ads directly on Netflix’s content. This means advertisers can now use Amazon Ads to reach viewers on Netflix in the U.S., UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia. The integration starts on October 1, so get ready!

Amy Reinhard, Netflix’s advertising president, says this partnership with Amazon is all about giving advertisers more flexibility to meet their marketing goals. By teaming up with Amazon DSP, the two companies aim to make it easier for brands to connect with Netflix’s global audience.

Amazon DSP uses first-party data and clean room technology to bring advertisers and publishers together, making ad campaigns more efficient and effective. Plus, it uses AI to streamline the process of planning, buying, and measuring ad performance.

Paul Kotas, SVP of Amazon Ads, is also thrilled about this partnership. He notes that the goal is to help advertisers manage their TV planning and buying with confidence, eliminating the guesswork.

Did you know that Netflix has over 94 million ad-supported subscribers? These subscribers reportedly spend around 40 hours a month on the platform! It’s clear that Netflix is a popular choice for viewers, and this partnership with Amazon Ads is sure to bring even more engaging content to users.

So, stay tuned for exciting new ads from your favorite brands coming to a Netflix screen near you! And if you want to stay updated on all things media and entertainment, don’t forget to subscribe to the Media Play News Daily Newsletter for free.