Roku Launches Affordable Ad-Free Streaming Service
Roku has just launched Howdy, a brand new ad-free streaming service that’s guaranteed to catch your eye. For just $2.99 a month, Howdy is the perfect Netflix add-on for those who can’t stand annoying commercials. This makes Howdy the cheapest major ad-free streaming service out there—beating out both Netflix at $18 a month and Hulu at $19 a month.
When Howdy first premiered, it came with a treasure trove of nearly 10,000 hours of content from big names like Lionsgate, Warner Bros. Discovery, and FilmRise. You can expect to find favorites like “Mad Max: Fury Road,” “The Blind Side,” “Weeds,” and “Kids in the Hall,” plus a selection of Roku Original titles. While Howdy might not have the vast catalog or brand-new releases of other streaming services, that’s not Roku’s goal here—they’re carving out a unique space for themselves.
Roku’s founder and CEO Anthony Wood explained, “Priced at less than a cup of coffee, Howdy is ad-free and designed to complement, not compete with, premium services.” And he’s right on the money. As the cost of ad-free plans has shot up by 23% over the past two years to an average of $13.88, and even ads-supported plans are on the rise by 25%, Howdy’s $2.99 monthly subscription is a breath of fresh air for your wallet.
Whether you’re looking to save some cash on your streaming subscriptions or just want a break from pesky ads, Howdy has you covered. Market research from Circana shows that Howdy’s mix of price and content will be a hit with cost-conscious consumers who still want quality entertainment without the interruptions. So go ahead, give Howdy a try—it might just become your new favorite streaming sidekick!
