NASCAR TNT Ratings for Brickyard 400 and Five-Race Stretch Revealed

The NASCAR television landscape is about to change again, with coverage shifting from TNT to the NBC family of networks for the final part of the season. But before we move on, let’s take a look at the ratings for the Brickyard 400 on TNT.

The numbers are in, and they’re impressive. The Brickyard 400 averaged 2.5 million viewers this year on TNT and TruTV combined. This marked the highest viewership for any NASCAR race since the Coke 600 back in May. However, there is a bit of a downside as the figure is lower than the 3.6 million viewers that last year’s Indianapolis race drew on NBC.

Overall, the TNT ratings for the five NASCAR events it covered averaged out to 2.1 million viewers. It will be interesting to see how these numbers impact future discussions with TV partners in the sport.

Despite some concerns, feedback on the races aired on TNT was surprisingly positive. Many were anxious to see how the ratings would fare after the highly acclaimed races hosted by Amazon Prime Video.

The Amazon Prime Video coverage received rave reviews from all corners. It seemed to avoid the drops in viewership that impacted other networks, and the coverage was widely praised. The post-race coverage particularly stood out as a major win for the streaming service.

The verdict on whether the TNT ratings held their own will come down to careful analysis by the sport and network executives. But Amazon Prime Video has certainly provided a blueprint on how to handle things, especially when it comes to post-race coverage. Their ability to retain 43% of the race audience for the post-race show at Pocono is definitely worth noting.

All in all, the future of NASCAR broadcasting seems to be evolving, with different platforms offering valuable lessons on how to engage with viewers and deliver an exciting race day experience.