Growing Popularity of Niche Sports as Networks Invest More

rs are plenty strong enough to justify the relatively modest rights fees these events command.

Live sports are undeniable drivers of linear TV, and with networks looking to expand their sports offerings outside of the major leagues to attract more viewers, niche sports are no longer so niche. The WNBA, Wimbledon, and smaller national soccer tournaments are all drawing in solid viewership numbers at a much lower cost than the major leagues. These events may not reach the heights of the NFL or NBA, but their audience numbers are nothing to scoff at, making them a valuable addition to broadcasters’ schedules.

The diverse array of sports offerings on TV is proving to be a successful strategy as broadcasters aim to build their audience year-round. As the prices for airing major league games continue to rise, networks are finding success in offering up niche sports that still capture a dedicated fan base. With football season dominating a large portion of the calendar, there’s room for other sports to shine and draw in viewers who may be looking for something different to watch.

From the WNBA’s strong ratings on ESPN/ABC, CBS, and Ion, to Wimbledon’s recent success in viewership, to smaller soccer tournaments breaking records, these niche sports are making a name for themselves on television. Despite not reaching the same viewer numbers as major leagues, the solid viewership numbers and lower rights fees make these events a win-win for both networks and sports fans alike. It just goes to show that in the age of streaming, niche sports have found their place in the spotlight.