Streaming Platforms Compete for Viewer Attention

Streaming platforms are vying for our attention, but it’s clear that to stay ahead, they need more than just content—they need engaging content. And how is this content shared? Through social media.

YouTube is leading the charge as the most-followed streaming platform on social media, boasting an impressive 218.9 million followers across various platforms. Surpassing popular platforms like Netflix, Disney, and Amazon, YouTube has really made a name for itself.

A study by ProfileTree looked at follower numbers across Facebook, Instagram, X (formerly Twitter), and TikTok for 50 major global brands to see who’s on top. Let’s dive into the top 10 most-followed brands on social media:

1. National Geographic takes the lead with a massive 369.9 million followers across platforms, showcasing its impact on nature and wildlife.
2. Nike follows closely behind with 360.6 million followers, dominating on Instagram with 305 million followers.
3. YouTube secures the third spot with 218.9 million followers, showcasing its strong presence on Facebook with 107 million followers.
4. The NBA is fourth with 206.7 million followers, excelling on Instagram and TikTok.
5. NASA ranks fifth with 206.4 million followers, showing a strong presence on X.
6. Netflix lands sixth with 199.5 million followers, with particularly impressive numbers on Facebook and TikTok.
7. Samsung is seventh with 178.8 million followers, preferring Facebook over Instagram.
8. ESPN secures eighth place with 150.3 million followers.
9. Marvel and CNN round out the top 10 with 132.2 million and 127.2 million followers, respectively.

Interestingly, while some brands dominate specific platforms, others have minimal presence across different platforms. These findings shed light on how brands strategically use social media to reach their audiences and drive engagement.