Prime Video’s ‘Burn Bar’ Transforming NASCAR Viewing – TV News Update

NASCAR fans, have you ever wondered why you can see speed, throttle, and braking stats on TV but not fuel usage? Well, that’s all changing thanks to Prime Video and their new Burn Bar!

Race teams have kept their methods for measuring fuel levels and burn rates under wraps for competitive reasons, but Prime Video has cracked the code with their new AI tool. This innovative technology can now show viewers the miles per gallon during races, giving us a whole new level of race analysis.

Developed by NASCAR on Prime analyst Steve Letarte and his team, the Burn Bar uses car data to calculate fuel consumption and efficiency in real-time. This tool has been put to the test in recent races and will be used again this Sunday in Mexico City.

During the last nail-biting race at Michigan, the Burn Bar accurately predicted that William Byron would run out of fuel and kept a close watch on Denny Hamlin’s levels. It’s moments like these that show how the Burn Bar can enhance the NASCAR viewing experience.

Alex Strand, Prime Video’s senior coordinating producer for live sports, sees the Burn Bar as just the beginning of what’s possible for their coverage. With a seven-year agreement to carry five races per season, we can expect even more innovative tools to come.

So, after Sunday’s race in Mexico City, get ready to wrap up this season’s coverage with the final race at Pocono on June 22. And remember, with Prime Video’s Burn Bar, you’ll never miss a beat when it comes to fuel efficiency in NASCAR!