Paramount Introduces New Ad Format Allowing Advertisers to Own Episode Releases

Attention media buyers! Paramount has introduced a new ad format called Streaming Fixed Units, perfect for brands looking to make a splash during the first seven days of new episodes on Paramount+. This exciting offering is available for hit shows like Tulsa King, Landman, and Mayor of Kingstown.

According to Leo O’Connor, EVP of streaming at Paramount Advertising, these standard 30-second units are customizable in terms of length and are strategically placed during ad breaks. Advertisers in the AI, travel, and quick-serve restaurant industries have already jumped on board, as well as western-wear brands wanting to align with popular Taylor Sheridan shows.

The goal of the Streaming Fixed Units is to create an event around each new episode drop, similar to what is seen in sports broadcasting. Paramount saw an opportunity to captivate a large audience and allow brands to own that moment in a fresh and exciting way.

This new offering comes after months of innovation at Paramount, including shoppable ads during the AFC Championship game and partnerships with industry leaders like Roku and NBCUniversal. The company is committed to providing advertisers with multiple avenues to reach their target audience, from traditional ads to more precise programmatic methods.

So, if you’re looking to elevate your brand’s presence during premiere episodes and reach a highly engaged audience, Streaming Fixed Units might just be the right fit for your advertising strategy. Invest in this new format and follow up with targeted programmatic ads across Paramount+ and Pluto TV to maximize your impact!