New Law Requires Streaming Services to Decrease Volume on Ads

Streaming services like Netflix, Hulu, and Amazon Prime Video are about to get quieter in California. A new state law will require these platforms to adhere to federal regulations that prevent ads from blaring at higher volumes than the actual shows. This change, set to go into effect in July 2026, could set the stage for similar laws in other states.

Governor Gavin Newsom directly addressed the issue of overwhelming ad volumes, stating that Californians deserve to enjoy their programs without being bombarded by excessively loud commercials. The bill behind this change was introduced by California Senator Thomas Umberg, who was inspired by his colleague Zach Keller’s struggle as a parent. Keller, whose infant daughter Samantha was constantly being disturbed by loud ads, shared his frustration with the negative impact on his family’s peace and quiet.

Initially facing resistance from industry groups like the Motion Picture Association and Streaming Innovators Alliance, the bill overcame obstacles by introducing a crucial provision to prevent private lawsuits against streaming platforms for sound levels in ads. While this move focuses on California for now, its impact could potentially spark broader national action in the future.

So, if you’ve ever found yourself scrambling for the remote to lower the volume during a commercial break, this new law could be music to your ears. Let’s hope it leads to a quieter, more enjoyable streaming experience for everyone.