Spotify Partners with Amazon DSP; NBCUniversal & YouTube TV Strike Agreement to Add Peacock & Sports

In a recent ruling, a Dutch court has ordered Meta to revamp Facebook and Instagram to offer users a clear way to opt out of personalized timelines based on profiling. The court found that the current system violates the EU’s Digital Services Act (DSA) and criticized Meta for defaulting users to a personalized timeline each time the app or website is reopened. Meta has been given a two-week deadline to comply, with the aim of promoting digital autonomy and transparency. While Meta plans to appeal, they argue that they have already made significant changes to meet DSA requirements and have informed Dutch users about personalization-free options.

On another note, Spotify has partnered with Amazon Ads to incorporate its audio and video content into Amazon’s demand-side platform (DSP). This collaboration allows advertisers to reach Spotify’s vast user base of 696 million monthly users with the help of Amazon’s consumer data for enhanced audience targeting and measurement.

Meanwhile, NBCUniversal and YouTube TV have finalized a deal that ensures seamless access to NBCUniversal’s full lineup of broadcast and cable channels on YouTube TV. This agreement will also expand content offerings on standard YouTube, including full episodes, clips, and highlights, and will see the revival of NBC Sports Network (NBCSN), which had been discontinued four years ago. Analysts speculate that NBCUniversal’s decision to bring back NBCSN may be a strategic move to monetize sports rights beyond Peacock, especially as the company continues to restructure its cable network offerings through Versant.

NBCUniversal executive Matt Schnaars outlined the company’s digital strategy, revealing Peacock’s upcoming launch on YouTube Primetime Channels and its continued presence on Google TV. Moreover, the deal extends Peacock’s availability across Google’s Android ecosystem and includes a long-term agreement for distributing short-form content on YouTube. These developments highlight the evolving landscape of streaming entertainment and the increasing importance of strategic partnerships in reaching audiences effectively and efficiently.