Catherine Peacock and Christopher Keatinge Launch 05:37 Brand Studio

Catherine Peacock and Christopher Keatinge have launched a new creative venture called 05:37 Brand Studio, with a mission to create impactful moments for today’s brands. The duo previously worked together at Uncommon Creative Studio for nearly seven years, with Catherine serving as the global chief marketing officer and Christopher as the executive creative director.

Named after the moment of inspiration that sparked their idea, 05:37 Brand Studio will document all of its work by time. Christopher explains, “The best ideas often come early in the morning when excitement strikes. 05:37 is our standard and our commitment—to pursue breakthrough moments with all our clients. In a world filled with noise, brands need creativity now more than ever. With new technology at our disposal, we can work faster, smarter, and more efficiently.”

Based in Spitalfields, London at VFX house Freefolk, 05:37 Brand Studio aims to bring together top talent in branding and advertising to offer a comprehensive range of services, including brand strategy, identity, campaigns, and integration. The studio’s guiding principle is to focus on the brief, not just the brand, creating a collaborative environment for creative professionals to excel in their roles.

Catherine emphasizes the importance of making a difference and unlocking transformative ideas. She states, “We all want to feel that our work matters, that we’ve made a difference. With 05:37, Christopher and I have created a culture that fosters innovation and partnership. We will adapt to the changing landscape and continue to offer empathetic, focused solutions to our clients.”

The studio launches with a team of freelance experts, including Elise Santangelo-Rous, a former ECD at DesignStudio, who has led projects for top brands like Royal Ballet, Glenmorangie, and World Rugby. Catherine’s background includes establishing the account management function at Uncommon and serving as CMO, while Christopher’s experience as an ECD has garnered recognition at prestigious award shows.

As 05:37 Brand Studio embarks on its journey, Catherine and Christopher express their gratitude to their colleagues at Uncommon and industry friends who have supported them. They are excited to begin this new chapter and create breakthrough moments for their clients.