Disney+ Refreshes Homepage with New Hulu Tile – October 8, 2025
Confusion and change are on the horizon for Disney+ subscribers on October 8, 2025, as Hulu takes the place of Star on the platform internationally. This shift is part of a larger redesign happening on Disney+, which includes a refreshed homepage and new features like a “For You” tab, a live hub, and visual poster artwork for easier content discovery. Additionally, the U.S. will see a phase-in of price increases starting on October 21, 2025, affecting both ad-supported and no-ads subscription tiers, as well as bundle costs.
These changes are happening quickly, with two significant updates occurring within just three weeks. The switch from Star to Hulu on October 8, followed by the price increases later in the month, is putting pressure on subscribers to reevaluate their streaming options sooner rather than later. For international viewers accustomed to Star’s content, the rebrand to Hulu could change how they discover shows and affect which titles are prioritized.
As the shift unfolds, creators and fans are reacting to the changes. Some are expressing confusion and curiosity about regional lineups and the placement of content, while others are praising the cleaner layout of the new hub. The conversation on social media reflects a mix of skepticism and acceptance as users test out the new navigation.
Disney’s strategy with these changes is twofold: to enhance user experience with a new design and to increase average revenue per user (ARPU) with the price adjustments. In the short term, there may be an uptick in searches for legacy Star titles now categorized under Hulu, while in the mid-term, there could be shifts in subscriber retention or migration to different bundles post-October 21.
Overall, the integration of Hulu into Disney+ is expected to offer viewers a more personalized and engaging streaming experience, while also potentially benefiting advertisers with increased watch time. However, smaller local partners may see reduced visibility during the transition period. Subscribers should be prepared for a brief period of adjustment as they navigate the new interface and check their billing following the price changes. Will you take the time to explore the revamped hub, or will you let the algorithm guide your viewing choices?
