Paramount+ and CBS Partner with Dana White’s Zuffa Boxing in 5-Year Agreement

Paramount+ and CBS are adding a knockout punch to their lineup with the five-year deal they struck with Dana White’s Zuffa Boxing. It’s been a poorly kept secret in the sports world, but now it’s official!

Starting in January, Zuffa Boxing will be featured regularly on Paramount+ for fight fans to enjoy. There’s even talk of events being simulcast on CBS broadcast television too. This new venture was set up by Dana White, the head of UFC, TKO Group Holdings, and Saudi Arabian investors to give boxing a fresh look with 12 cards in the first year alone.

White and his partners recently made headlines with a fight between Terence Crawford and Canelo Alvarez at Allegiant Stadium in Las Vegas. That success paved the way for this new deal to bring top-tier boxing action to fans in the US, Canada, and Latin America. It’s not just about the fights, either – there’s a buzz that Zuffa Boxing could get a big promo push during CBS NFL game coverage at the end of the season.

The timing couldn’t be better, with the kickoff just around the corner and a great opportunity to capture the attention of millions of viewers. In the words of Cindy Holland, chair of Paramount direct-to-consumer, this collaboration is all about offering fans premium sports content year-round while building a must-watch collection of shows and events. It’s a win for boxing, it’s a win for Paramount+, and most importantly, it’s a win for fight fans everywhere.