Apple TV+ Emmy Contenders Outperformed FX and HBO Max in Awards Season

This year’s Emmy winners shed some light on the importance of awards for streaming shows. According to data from Parrot Analytics, we can glean some interesting insights about “The Pitt,” “Adolescence,” and Apple TV+.

“Adolescence” on Netflix showcased the platform’s knack for turning original ideas into hits. While it started slow compared to other Limited Series nominees, it steadily gained momentum and peaked in demand after 12 days. Although it didn’t reach the heights of “Black Mirror” or “The Penguin,” it proved Netflix’s ability to make a mark with fresh concepts.

Apple TV+ made waves with its Emmy success, not just with critics but with audiences too. Shows like “The Studio,” “Severance,” and “Shrinking” received numerous nominations and emerged as favorites with viewers over the past year. In fact, Apple TV+ series saw a rise in global demand, surpassing other prestigious brands like FX and HBO.

Winning an Emmy can also be a game-changer for talent. Actors from “The Pitt,” Noah Wyle and Katherine LaNasa, experienced a surge in demand following their wins, showcasing how a moment in the spotlight can lead to new opportunities.

Overall, the Emmy season brought to light the growing influence of streaming platforms like Apple TV+ and Netflix, proving that quality content, original ideas, and talented performances can capture the hearts of both critics and audiences alike.