Apple TV+ Emmy Contenders Outperformed FX and HBO Max in Awards Season

We took a closer look at this year’s Emmy winners and discovered some valuable lessons for streaming services and studios on the impact of awards on the popularity of their shows.

One standout was “Adolescence” on Netflix, which surprised audiences with its success. While initial global demand was lower compared to other Limited Series/Anthology nominees, it continued to build over time, peaking at 77.7x the average series demand globally after 12 days. Despite not reaching the heights of long-running shows like “Black Mirror” or franchise favorites like “The Penguin,” “Adolescence” showcased Netflix’s knack for turning original ideas into hits.

Apple TV+ also made waves with shows like “The Studio,” setting a record for the debut comedy series with the most nominations and wins. Hits like “Severance” and “Shrinking” also earned multiple nominations, showing that Apple TV+ is not just an awards favorite, but also a hit with audiences. Their average global demand for shows increased over the eligibility period, surpassing other prestigious brands like FX and HBO.

Winning an Emmy can be a game-changer for actors too, as seen with Noah Wyle and Katherine LaNasa of “The Pitt.” Their wins led to a significant increase in demand, with U.S. viewership jumping to over 100x post-ceremony. While the spotlight may fade, it can open doors for future opportunities.

In a nutshell, the Emmy winners this year highlighted the power of awards in boosting both critical acclaim and audience engagement. Whether it’s Netflix’s ability to turn original concepts into hits or Apple TV+’s success with prestige content, these shows prove that awards can make a real impact in the world of streaming entertainment.