HBO Max Gains Over 850,000 Viewers in First Quarter Streaming

New data from Roy Morgan reveals that HBO Max has quickly become a favorite among Australians, with 851,000 viewers tuning in during its first full quarter online from April to June 2025. This streaming service, which combines content from HBO, Warner Bros, Discovery, and other popular brands, has made a splash in the market since its launch on March 31, 2025.

In the broader landscape of subscription video on demand (SVOD), it’s clear that Australians are streaming more than ever. A whopping 17.6 million Australians (76.9%) watched a streaming video service in an average four weeks in the 12 months leading up to June 2025, up 3% from the previous year. While Netflix still reigns supreme with 14,339,000 viewers in an average four weeks, HBO Max has made its mark alongside heavy hitters like Disney Plus, Amazon Prime Video, Stan, and Binge.

What’s impressive about HBO Max is not just the number of viewers, but also the audience it’s attracting. With over 9.2 million Australians aware of the service, it’s already the 14th most used SVOD service in Australia. And it seems to be drawing in a more affluent crowd, with a significant portion of users falling within the AB Quintile, making it a standout among streaming services.

CEO of Roy Morgan, Michele Levine, highlights the appeal of HBO Max, noting its diverse audience ranging from Millennials to Gen Z, with a notable presence of women aged 25-34. The future looks bright for HBO Max as awareness continues to grow, providing a potential subscriber base that is more than ten times the current user base.

For those interested in digging deeper into the world of SVOD and pay television services, Roy Morgan offers detailed data on customer behavior. As the streaming landscape continues to evolve, HBO Max’s rapid rise in viewership serves as a testament to the power of compelling content and strategic marketing.