Apple TV+ UK Price Increase: 11% Rise Implemented

Apple TV+ has recently made an increase in its monthly subscription prices in the UK, raising it from £8.99 to £9.99 pounds a month. That’s an 11% increase, and it’s got some existing customers wondering how it’ll affect them. The price bump came after Apple announced the change a month ago, and now customers are getting emails to let them know about it.

While the £1 increase might seem small, it adds up to a significant jump of 11%. Apple did keep the annual subscription price steady at £89.99 a year, for those of you who like to pay upfront. Compared to other streaming services, Apple TV+ still comes in on the lower end of pricing despite the increase. For example, Apple TV+ is less expensive than Netflix’s top-tier monthly plan at £18.99.

With streaming becoming a competitive market, viewers are keeping a close eye on these price changes. Apple seems to be following in the footsteps of other services, like HBO Max, coming later this year, who are hinting at potential price hikes down the line. If you’re a current Apple TV+ subscriber, expect your £8.99 subscription to shift to £9.99 starting on October 17th, unless you cancel one day before.

As streaming services continue to evolve, it’s likely we will see more price adjustments across the board. For now, Apple TV+ keeps us informed with a short, 70-word email daringly named “Upcoming Changes to Your Apple TV+ Subscription.” The warning gives subscribers a heads-up about the £1 hike and lets them know their subscription will automatically renew unless canceled.

It seems like streaming services are playing a waiting game with viewers to see just how much they’re willing to pay for their favorite shows. We’ll keep you updated on any more changes in the future.