Amazon, NBCUniversal Strike Deal to Bring Peacock to Prime Video Channels

Amazon and NBCUniversal have teamed up to bring the ad-free version of Peacock to Prime Video Channels, making it the first time NBCUniversal’s streaming service will be available within Amazon’s ecosystem. This partnership offers more than just adding Peacock to Prime Video Channels. It also includes continued access to the Peacock app on Amazon Fire TV, options to rent or buy Universal Pictures movies through Prime Video, and seamless access to Prime Video or Comcast’s Xfinity X1 devices.

For Amazon, this deal is a big win and strengthens Prime Video’s reputation as a go-to entertainment destination. Subscribers can already enjoy popular originals like The Boys and The Summer I Turned Pretty, as well as major sports events like Thursday Night Football and NBA matchups. They can also access third-party services like HBO Max, Apple TV+, and Paramount+.

With the addition of Peacock Premium Plus at $16.99 per month, Prime Video subscribers will now have access to NBC’s flagship sports programming, including Sunday Night Football, Premier League matches, and live Olympic coverage.

Even though Peacock currently has 41 million subscribers, it lags behind other streaming giants. However, this new distribution model provides a significant opportunity for growth. Peacock’s losses have already decreased, going from $348 million to $101 million in Q2. Industry insiders believe that if the Amazon partnership is successful, NBCUniversal could replicate this strategy with other major streaming distributors.

Overall, this collaboration between Amazon and NBCUniversal opens up exciting possibilities for both companies and provides Prime Video users with even more quality content to enjoy.