Amagi: Live Content Driving Streaming Growth – Sports Video Group

Amagi recently released its 15th Global FAST Report, which delves into the world of Free Ad-supported Streaming TV (FAST) and how it’s shaping media consumption trends. One key takeaway from the report is the increasing significance of live programming, particularly sports content, in driving audience engagement on FAST platforms. In fact, in the first quarter of 2025, 84% of the live events managed by Amagi were sports-related, underscoring the value of real-time, event-driven experiences for viewers.

According to Srinivasan KA, Director & President – Global Business of Amagi, live content is becoming a defining feature of FAST platforms across various genres beyond sports. It’s not just about flipping through channels anymore – audiences are now tuning in for those memorable, live moments. As the FAST landscape continues to evolve, platforms and content providers are focusing on creating dynamic, event-driven programming strategies to enhance loyalty and drive monetization. Amagi aims to support this shift by providing the necessary infrastructure, data, and flexibility to deliver live and linear content at scale.

Some other interesting insights from the 15th Amagi Global FAST Report include:

– 67% of viewers in the U.S. watch live events on free and paid streaming platforms.
– 47% of viewers are more likely to sign up for a trial of a paid streaming service if offered a free live event.
– 70% of viewers watch live content on a daily or weekly basis.

This edition of the Global FAST Report delves into how the streaming landscape is changing, from viewership patterns to content strategies. The report aims to offer actionable intelligence for stakeholders who want to take advantage of the future of FAST and streaming, including adapting to evolving consumer expectations and shifting ad monetization strategies.

For a deeper dive into the findings and insights from the 15th Global FAST Report, which includes trends in live content and viewer behavior based on the 2025 Amagi Consumer Survey, you can download the full report HERE.