Impact of ‘KPop Demon Hunters’ Success on Netflix Stock

The recent success of “KPop Demon Hunters” has caught the attention of Wall Street, sparking discussions about whether Netflix has discovered its next major franchise. Over the weekend, the movie raked in an impressive $16 million to $18 million at the box office, leading industry executives to speculate on its potential. While Netflix has not officially confirmed these numbers, if accurate, this would be the first time the streaming giant has claimed the No. 1 spot at the box office.

Analysts like Matthew Dolgin from Morningstar view this achievement as a promising development for Netflix. The company’s shares saw a 1.6% increase on Monday, outperforming the S & P 500. This success is particularly noteworthy because Netflix has traditionally focused on streaming content, rather than theatrical releases.

“KPop Demon Hunters” was available on Netflix prior to its theatrical debut, offering subscribers the opportunity to watch it immediately without purchasing tickets. The in-theater experience was enhanced with sing-along screenings, creating a unique and engaging event. Analyst Joseph Bonner noted that the theatrical run was likely more of a marketing strategy than a revenue generator, showcasing Netflix’s ability to diversify its content and appeal to a wider audience.

While the performance of “KPop Demon Hunters” is a significant achievement for Netflix, analysts caution that its long-term impact remains to be seen. Success will depend on factors such as additional revenue streams from merchandise or soundtracks associated with the movie. Despite this uncertainty, Netflix’s overall performance in 2025 has been strong, with the stock outperforming the market with a surge of over 37%.

Wall Street analysts are optimistic about Netflix’s future, with average price targets indicating more than 9% upside potential. Additionally, a majority of analysts covering the stock have rated it as a buy or strong buy, reflecting confidence in the company’s growth trajectory. Investors like Stephen Weiss from Short Hills Capital Partners see Netflix’s ability to constantly add value and reinforce its brand as key strengths that contribute to its success.

Netflix declined to comment on the specific details surrounding “KPop Demon Hunters” but the industry will be watching closely to see how this latest venture impacts the streaming giant’s future.