Opening a Video Store in 2025: Renoir Does – SEO Optimization

In case you didn’t know, there’s a fresh face in Hollywood making waves in a totally unique way. Matthew Renoir, yes, that Renoir, a descendant of the famous Impressionist painter and filmmaker, has shaken things up by opening a VHS rental spot called Be Kind Video in Burbank. It’s quite the bold move when you consider how streaming services dominate the scene these days.

Matthew, who is 41 and hails from a tiny town in Central Valley, California, grew up knowing all about his illustrious family history. Instead of a big sit-down talk, the history of the Renoir legacy was just a natural part of Matthew’s upbringing. His grandad, being Jean Renoir’s son, made sure the family made trips to France every now and then, where they’d even drop by the painter’s museum-like home in Côte d’Azur. And hey, on some of these trips, he got to hang out with his cousin, French actress Sophie Renoir, and catch up with each other’s lives. They’re still buds to this day.

When folks find out about Matthew’s family tree, they tend to ask him if he’s got any of those spectacular Renoir paintings lying around. He often jokes about keeping them in his car. It’s a quirky and cool connection to the past that makes Matthew’s story in Hollywood today all the more fascinating.